(https://www.webnexs.com/smb-ecommerce-website-development.php) Ecommerce is one of the main business that is ruling the market in the current trend. There are many Ecommerce startups present in the market right now. But, only few can sustain in the field. This is because of the mistakes that are done by those Ecommerce startups. To be successful in the Ecommerce business, one need to analyze each and every aspects of the business. Here are the list of Ecommerce mistakes that you need to avoid in order to be successful in your business: Poor Customer Service Customer service is the very first thing that you have to concentrate in an Ecommerce business. Though the customers will be purchasing only online without speaking to the customer support face to face, customer service is still necessary. The customers should find it easy to get their questions answered, speak to a person or file a complaint without any inconvenience. You also need to be prepared to take returns and process a variety of payments, including refunds if necessary. ====================================================== Insufficient Product Descriptions Similar to product image, product description is also an important one. Give a detailed description about the product to cover all the selling points, at the same time also answer questions about how the product is made, what it does or how it works and many more. Meanwhile, include a listing of the materials used to make the product, any manufacturing processes or techniques and tell whether the product comes with an automatic warranty and more. ===================================================== Complex Check-Out Process The customer should be able to make their purchase quickly once after making the decision. And the check-out should be done within a few clicks without a complex process. If a customer finds it hard to make the check-out, they will simply abandon the purchase. So, make sure that you are offering “check-out as guest” option so that people can avoid creating account and some other annoying steps. If possible, you can even keep the check-out process to one screen. ====================================================== Lack of Social Media Presence Social Media is one of the powerful platforms nowadays. It is really impossible to run a business without using a social media presence. That too in the case of Ecommerce, it is 100% true. Social Medias like Facebook and Twitter are a best option to promote channels which allows the people to spread some words about your products and site. Make sure that you have social sharing buttons available on all of your product pages. ====================================================== Desktop-Only Site Design People are using more gadgets and they can access anything with the help of internet. Since the technology has evolved a lot, we no longer live in a world of desktop computer users. Today, most of the transactions are taking part mostly through mobile phones or tablets. This is because of the website compatibility. So make sure that you create a mobile-optimized or device-agnostic website. Most of the website these days includes this feature automatically. If your e-commerce site is older, however, then you might want to look into having it designed in HTML5 so that people can view your products seamlessly on whatever device they choose. ====================================================== No Search Engine Optimization Strategy If a customer is in a need to buy some products online, they will simply Google it. There’s a good chance they’ll search for your company or product using one of the major search engines like Google, if you use better SEO strategy. You must have a strong SEO plan for you site in order to be listed in the first few pages of the search results. SEO optimization is not about just focusing on the keywords, it is something more than that. It also focuses on how your site is built, how images are tagged and what data is parsed by search bots that conduct those ridiculously quick searches. ====================================================== For more details, please contact us at: https://www.webnexs.com/contact-us.php

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